Security & Threat Intelligence · 31.08.2026, 19:17 UTC
We invited a direct competitor into Security Hub Extended. Here’s why.
| Schweregrad | info |
|---|---|
| Kategorie | Security & Threat Intelligence |
| Quelle | AWS Security Blog ↗ |
| Veröffentlicht | 31.08.2026 UTC |
Sicherheitsmeldung mit Schweregrad noch nicht bewertet. Technische Details im Tab „Originaltext“; empfohlene Schritte in der Checkliste.
When customers keep pointing you to a solution that overlaps with parts of your own offering, you have a choice to make. This post is about the choice we made with Upwind, and why we’d make it again. AWS Security Hub Extended exists because customers told us what was working for them in enterprise security and asked us to simplify adoption and integration. Upwind was one of the solutions customers kept naming, so we brought them in. Upwind didn’t only agree to participate, they committed fully to integration. They brought their full solution portfolio into Extended with aggressive pay-as-you-go pricing from day one. They got their field organization fully aligned on joint deal flow and have driven more customer activity and closed deals through Security Hub Extended than any other partner in the program. Giving customers choice, even when it overlaps Multiple best-of-breed options in cloud security—including one that overlaps with our own capabilities—are straightforward when you start with what customers need. Some will choose Security Hub Essentials for cloud security posture management and vulnerability scanning. Some will choose Upwind for runtime-first protection. Some will run both and get stronger outcomes from the combination. The customer decides, not us. That principle applies to every partner in Security Hub Extended. We listen to what’s working, and we simplify adoption through the same AWS relationship customers already have. “Our customers run on AWS, and Security Hub is where their security operations live,” said Amiram Shachar, Co-Founder and CEO …
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